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Merchantable quality and not bad money
PAGE \* MERGEFORMAT 4
‘Merchantable quality’ and ‘not bad money’
In the terminal sales, we should not only pay attention to explain, installation, image, quality, sales volume, in particular, should focus on the quality of the sales. We said that we had heard of optical sales, who sold more than who raise achievement and more can there be any sales of quality? Now we propose selling quality, stressing that it is a very important word, because in our brand strategy, you sell it does not matter how many times the number of units you sell more but is a scourge. Why?
For example, in poor water quality corrosion particularly strong in rural areas, sales are not antiseptic tanks solar energy, a very short period of time there will be scrapped machine leaking corrosion; in twenty to thirty degrees below zero in the northeast, the Northeast sales of unsuitable products, will Users winter difficult to use, higher maintenance costs. Peasant family in the cattle sheep pigs and chickens, need a lot of hot water used for mixing feed, bath brush is used to the cows for the production, probably a few thousand dollars a product can not meet demand, but tens of thousands of Yuan set of solar water heating systems, then see if the sales staff, when wearing nothing, even the farmers come in waist tie rope, feeling people can not afford to give people recommend the cheapest product to kill other people, thought the arrival of who is the tens of thousands of dollars more than 10000 buyers of solar systems, which really should be in people’s words ‘dog saw people with low’.
So, what is of merchantable quality? Refers to the sales process, not to sell the number of goals, while focusing on the fundamental interests of the user and end-use satisfaction, sales practices. This shopping guide is based on sales to consumers the right products to meet consumer demand for the real target. Focus on selling the quality of sales practices, changing the inertia in order to sell for the purp
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