Mining force Why is suffering from sub-health.docVIP

 PAGE \* MERGEFORMAT 7 ‘Mining force’ Why is suffering from ‘sub-health’ A very powerful conglomerates, a highly creative brand, a good effect, it is highly potential products are stagnant? Filed in Qingdao Haier’s ‘mining force’, reminiscent of natural ‘sub-health’. ‘Mining force’ will be available from a ‘sub-health’ Concept through the publicity has always been, but ‘mining force’ input-output view of the overall market is not satisfactory. ‘Mining force’ on their product itself is very good, but such a good product, has a ‘sub-health’ concept of such an excellent product, but not in the country started, which is very regrettable. Analysis of several main reasons are as follows: First, market research is weak Product to market, it seems that everyone knows that wants to market surveys, but no one was willing to spend great efforts to engage. Ads can start with millions, tens of millions to throw, but one heard put forward a market survey of hundreds of thousands, or Yi Erwan, they do not want the. This is a common failing enterprises, but also foreign enterprises to enter the market and domestic enterprises to enter the market, one of the most significant difference. ‘Mining force’ of the Guangdong market, this lack of market research in the case of the development. Has a national market experience of the people know that there are three hard row to the national market, which is in Guangdong, Shanghai, Beijing. General business mind off the mark, strength is not in place, is not easily changed. Cantonese and more income is high, pressure, mostly good, but the Guangdong market of foreign varieties, generally do not recognize the North Cargo. Pressure, but high income and can be bowling, fitness, travel, nightclubs, karaoke 0K, etc. to break down pressure, such as the Guangdong people love chewing ginseng wild ginseng instead of bite, like the Northeast. Second, there is no one overall marketing plan Can a product to market and be successful, marketing i