Medlar wine to build a strong brand Zi Bujiu Record.docVIP

 PAGE \* MERGEFORMAT 32 ‘Medlar wine’ to build a strong brand Zi Bujiu Record Find and use of brand marketing strategy in today’s many businesses have this awareness, but how to accurately grasp the brand strategy and find a line with its own development, marketing strategy, build a strong brand image, is not easy to achieve. How the brand and marketing docking, but is most concerned about how we will integrate all the advantages of resources to focus on a core point; how to establish a more personalized advertising sales force demands and brand image; How do we brand and market live in central spots of thematic interactive marketing communications will be given to solve this problem. Described below, is an example of brand and marketing. Background Wine, and people’s life are inseparable, in everyday life, whether it is weddings and funerals, birthday celebration, or move new home in honor of relatives and friends, all gave a banquet, which gradually formed a non-alcohol fragmentation seats, not a ceremony, no alcohol No alcohol not a custom of drinking wine itself is a special ‘functional’ foods, it can make you great sport, you can also make you Chouchangbaijie can get people Doujiu 100 poems, but also make you a drunk a hundred years, wine can live longer, alcohol can also damage the health of liver injury. Lycium is a Chinese tradition to do one of the drinks have been extinguished, until soup, Paojiu, tea, Chinese wolfberry consumption patterns has become a habit. In the absence of integration into the high-tech means to improve high-value based on the Chinese wolfberry, this primitive stage of consumption concept and approach has to some extent hindered the development of Chinese wolfberry consumer market. Take the traditional Chinese wolfberry fruit consumption is concerned, in addition to those wolfberry consumption, with special hobby, the normal Chinese wolfberry consumer spending in the normal circumstances, the annual per capita consumption is