Melatonin market operations Record.docVIP

 PAGE \* MERGEFORMAT 21 ‘Melatonin’ market operations Record Melatonin market infrastructure and management overview Throughout the past ten years the smoke filled the air, fierce competition in the health care market, many industry analysis of consumer behavior, analyze advertising strategies; but based on years of practical experience, I believe that: the establishment of a comprehensive and sound market-based system and its scientific and effective management is an enterprise, in fact even more is the most important is also the key to success. ‘Melatonin’ in health care products on the market success is not an accidental act, nor is it like most people think is purely an advertising behavior. In fact, it is the entire market, infrastructure and control, there are many worthy of our taking into account any. 1, the channel construction 1, Standard: In principle, a small city elected a dealer. 2, Requirements: #8226; All offices must dealer representative office of contracts and approval of the relevant data back to a subsidiary; * The original contract must be returned to headquarters; * Be allowed to have any name, signed a contract with the dealer, or as a fraud. 3, dealer’s choice: * A good reputation and sales in the local fixed network, is the region’s most powerful and influential people. * The distributors and the government (industrial, commercial, technical supervisor, epidemic prevention stations, etc.) a good relationship. 3, needs attention: * Back to the requirements of paragraph: the timely reimbursement; * Price requests Price stability (Retail Price: 68 RMB / box, offer 88-90 button (52-53 yuan / box)) * Distribution of regional Goods can not be washed Second, regional Marketing Manager 1, organizational building: * Office of the system. (Director, Deputy Director, salesman, extension workers, clerks, ... ...) * Posts and set people, training, appointment, duties clearly. 2, Financial Management: * Offices in the Finance