Sugar-coated bullets Lets head must be crazy.docVIP

 PAGE \* MERGEFORMAT 13 ‘Sugar-coated bullets’ Let’s head must be crazy ‘After a days entry is not read poetry, but the coveted five drops, but for days, eyes and head, a heaven-sent delicious with or without back. ‘ After the head casserole Tianmuhu the transmission and development of hundreds of years, has not just one dish, but also a great Tianmuhu identification. Under market economic conditions, production of Tianmuhu hotels ‘Tianmuhu card’ casserole head while the brand has accumulated a number of advantages, but the fierce competition in the homogenization of the performance, we still are, and competing products work together to share ‘Tianmuhu’ brand. Therefore, to become bigger and stronger, breaking through geographical restrictions, the occupation the national market and build a strong brand casserole fish head first, its difficult to imagine. Tianmuhu Hotel Beijing Li with CBCT brand marketing agency since the establishment of strategic cooperative partnership, after more than five months market research and consumer research, brand innovation and differentiation, positioning ‘Jiangnan first miracle food’, the theory of brand 3.0, open the the head of the casserole market horizon. Hit the ice in the terminal With a clear direction and goals, how to strategies to achieve the most effective way to become a problem plaguing us. 1, the main buyers of highly liquid Sales head casserole Tianmuhu Tianmuhu scenic region is dominated by the main purchasing power of tourists. Tianmuhu scenic tourists stay was short, and mostly a one-time play. To take advantage of tourists stay in the scenic area a short time, the target consumers and build up their brand Tianmuhu casserole head ‘Jiangnan first miracle food’, the first brand image of similar products is very difficult. 2, consumer groups do not fixity Tianmu Lake scenic area visitors come from all over the country, the head casserole to buy the main product groups are not fixed, mostly random consum