Test to the multinational corporations poured poured cold water on.docVIP

 PAGE \* MERGEFORMAT 4 ‘Test’ to the multinational corporations poured poured cold water on Choi, President of Guangzhou Feng Huang 1 Recently the old faithful often ask what I am looking at the book, I said, looking at ‘test’, because this book gives me a lot of thinking, as a result of tasks are heavier so a full read for nearly a month. In the course of reading my most profound experience is that this book pretentious to many multinational companies take the lead poured poured cold water. We know, from the 20th century, early 80’s, Philips, Hitachi, Toshiba, Fuji, Panasonic, Coca-Cola, these multinational corporations to seize the rare opportunity to greatly develop the Chinese market. To these companies, China has in their global sales in a dominant position, and the list of such companies also will continue to be stretched. In 2002, China surpassed the United States for the first time become the largest foreign investment destination. So far, even the SARS epidemic does not appear to weaken the country’s central attraction: low-cost labor, are improving the technology and a rapidly expanding consumer base. But in spite of, and in fifteen or twenty years ago, today’s cross-enterprise to face the complexity of the situation is almost necessary to calculate the number of times. Meanwhile, China’s reform process go hand in hand, cross-enterprise inevitably suffer from a ‘Chinese disease’. After many multinational companies for over 10 years, or a few years to experience a Competitive Advantage in China, after a sudden surprise or helplessness found ‘wants to make money in China is a very terrible thing’, and even feeling and will later will be increasingly difficult. On these issues, Li Hailong his marketing strategy as a professional expert vision of the dozen or so well-known multinational companies in China’s ‘defeated’ experiences carried out in-depth analysis. Through the ‘test’ of reading, there is sufficient evidence that the future profitability o