Test market choice Tao.docVIP

 PAGE \* MERGEFORMAT 11 ‘Test market’ choice Tao Test marketing critical to the success of new products, while improving test market on the premise that the right to choose a test market. ‘Choice’ to a certain extent, can be considered a creative process, and can not be completely abstracted into a logical model, but we can create a rough selection of the rational choice framework to ensure the ingredients, where we put the selection process be summarized as’ introspection and outside the police, match, compare ‘four steps. ‘The Art of War’ begins with the demonstrated know ourselves and for the importance of the outcome of war, in fact, promote the opening of view, it is also making a choice of two crucial. Implemented in test market selection problem, ‘confidante’ is to in-depth analysis of the realities of their own and for the test market expectations, ‘Zhibi’ is to understand the market a key factor. The completion of the process to know ourselves is, ‘introspection’ and ‘outside the police’. Basis in the know ourselves, through the ‘market’ and ‘demand’ of the ‘match’ to narrow the scope of alternatives to determine a candidate target market, and through the right target market ‘more’ suitable for the final delineation of the test marketing of the business needs market. 1, introspection - self-perspective Choice test market the ultimate goal is to successfully market the product, so recognize their own situation and expectations for the future development of the foundation to make a choice. Should be primarily from the following aspects to examine: 1, the overall strategy Strategy is the company’s basic plan, but also the starting point of all decision-making, select the test market but also in line with the overall strategy. Such as business strategy calls for rapid development, it should be played as soon as possible to cultivate test market. If an enterprise with a strategic focus on the regional market, then the test market should fully take in