The Cultural marketing- Dancing with the consumer culture.docVIP

 PAGE \* MERGEFORMAT 6 ‘The Cultural’ marketing: Dancing with the consumer culture ‘Year / is a long, soft lines / no matter how far apart / should return to his hometown / home personally sincere blessings to their families soon as Tao; / home personally to a friend send a healthy Gifts / China Jin Wine and healthy Chinese New Year / carry healthy home ‘ This is before the New Year this year, Hangzhou an outdoor bus shelter advertising, advertising people who read this, the Metropolitan adding to the mood of many homesick. Changes of the times, people’s New Year’s wishes, New Year’s methods are constantly changing, and deeply marked with the brand of the times, reflecting the times of the times. From the reform and opening up the pursuit of food and clothing to the ample food and clothing during the reform and opening up to the current multi-faceted needs, reflecting on the future life have more expectations and vision. It is extremely rich material life and spiritual life after the inevitable product of the times and progress, harmonious development of society and civilization. No matter how the change in the Chinese New Year reunion and Syria, as the situation, pray Yingxiang the theme is eternal. So as a business is concerned, how the New Year and cultural marketing, they are important. 2007 New Year’s market, many enterprises will be marketing reach extends to the consumer expectations and emotional needs of the spirit level, from the following companies marketing to promote a few cases it seems that we can get a glimpse. Snow Beer: Zhi Ji spiritual needs of consumers kernel At the end of 2006, China Resources Snow Breweries (Zhejiang) has introduced ‘Snowflake Mega years’ theme of promotional activities for the cool beer and adding to waves of warmth throughout the winter. According to China Resources Snow Breweries (Zhejiang) company, according to Chinese traditions and customs, traditional Chinese festivals end of the year concentrated period of ti