The responsibility of marketing to become a strategic business.docVIP

 PAGE \* MERGEFORMAT 5 ‘The responsibility of marketing’ to become a strategic business In fact, said ‘the responsibility of marketing’, it is not a mystery. First it needs to be able to do law-abiding businesses, in accordance with relevant national laws and regulations to the community and provide consumers with quality products and services, including the ability to pay taxes and so on, it is the responsibility of corporate marketing, prepare a prerequisite for departure from this the premise of so-called ‘responsible marketing’ can only be a ‘grandstand’ just a gimmick. Second, it requires companies to come in line with market rules of the game to work, have the spirit of contract, treat their partners and employees, it is good business ‘responsibility for marketing,’ the necessary conditions. To improve their living and working conditions of employees. In a socially responsible, we must first be responsible for their own employees. Of those ill-treatment by staff of their own money for the donation of entrepreneurs is by no means a philanthropist. Treat their own employees is not only an incentive mechanism, is also a social responsibility. Improved standard of living of its employees, which is not also a charity do? The existence of partner Kengmengguaipian, arbitrary deduction of wages for employees of enterprises of misconduct on their terms, ‘the responsibility of marketing’ is out of the question of. According to ‘2007 Annual Report of the growth and development of Chinese entrepreneurs’ survey: Despite nearly 96% of entrepreneurs agree that ‘excellent entrepreneurs must have a strong sense of social responsibility’, but the responsibility of the operator on the economy (eg: due to competition) legal liability (such as: law, paying taxes) than recognition of ethical responsibility and charitable responsibility. In other words, the majority of corporate social responsibility awareness, but also remain in the most basic economic and legal dimensions