-HEALTH- hidden champions emerge.docVIP

 PAGE \* MERGEFORMAT 10 -HEALTH: hidden champions emerge Following the endorsement VISA, APPLE, China Unicom and other famous brands, the little giant Yao Ming signed a contract-HEALTH, as its spokesman.-HEALTH is a traditional dietary companies, and Yao Ming signed a contract that it is long-term “diving” after will emerge. In recent years, dietary nutrition industry in the Chinese market gradually being standardized and recognized. Since 2003, BY-health through the “terminal counter + nutrition consultant” mode and perseverance to the popularity of nutrition and health knowledge of consumers, sales in 2009 exceeded 10 billion yuan. Now, with Yao Ming signed a contract this big movement behind it is how-HEALTH Strategic Thinking? Channel driven strategy Nutritional status of industry in national development has been a huge difference, but it is undeniable, and its development prospects in the major markets become increasingly recognized. The one hand, mature markets of developed countries is much higher than in less developed countries, the United States , Western Europe, Japan, dietary nutrition industry about 70% share of the global market, but on the other hand, developing countries, although market penetration is low, but has a large market growth potential. “Plenty of room for dietary supplements industry is a sea of #8203;#8203;blue, this industry in the United States is very mature.” Chairman Liang Yun-HEALTH Super Why talk about this industry that year, said, “I was in the United States, compared to the traditional Chinese health food market, think this is an opportunity, and this is a sustainable life-long career. “ Different from Amway, from the start-HEALTH selected channels to drive strategy, trying to exploit the quality of channel resources. LEUNG Yun-chao, Amway’s success is its direct sales model, the success of direct marketing experience over the years so that it will not easily enter pharmacies and other channels, which gives le