Returnees Beifa local tracing in mind.docVIP

 PAGE \* MERGEFORMAT 10 ‘Returnees’ Beifa local ‘tracing in mind’ Just last month won the ‘Best Brand Building Olympic Case’ cutting-edge award Beifa, marketing innovation in the field of business model once again made tentative step. December 10, this stationery the world’s top three manufacturers in China, and ranked the top 10 national counterparts in Anhui Xinhua Bookstore Publishing Group (hereinafter referred to as ‘Anhui Xinhua’) hosted a signing ceremony to announce the conclusion of the strategic cooperative relations between the two sides jointly set up a ‘Beifa Xinhua stationery chain’, which means that in the future under the jurisdiction of Sun Wah Group in Anhui Province more than 300 stores in Beifa will be the focus management projects - the sole supplier of stationery. It is learned from a stationery company like this ‘take-all’ a province of the Xinhua Bookstore terminal resource but, at home or the first being between the two sides co-created a Chinese stationery industry, the manufacture and circulation of the successful integration of the two leading brands precedent. Anhui Xinhua For example, the project means that they are in the implementation of ‘Mixed’ area of business innovation, and found a whole category with China Stationery advantage of a powerful one-stop shopping service partners; while for Beifa, the project is its internal development, following in the terminal 628 retailers and more than 300 after the franchisee has an important ‘territory’. Early in the pure trade-based production Beifa, since 2005 has been fully fought in the domestic market, they frequently ‘tracing friends’, and entertainment, sports, exhibition, channels, and other fields to conduct extensive cooperation with well-known brands. Super Girl, 08 Olympic Games, Shanghai World Expo will be ... ... all the popular events, seem to have Beifa dodge, but after the shadow. Through a series of layout and movement, Beifa continuous penetration of the domestic ma