Red Carpet Planning Case.docVIP

 PAGE \* MERGEFORMAT 14 ‘Red Carpet’ Planning Case ‘Red Carpet’ The Birth of service is provided to become an increasingly important means of competition is that we will step into the era of customer satisfaction. Services, home appliance market, competition is increasingly important means of services expanded pledge to upgrade, service slogan of innovation, service code of conduct is a new distinctive feature of a service to compete. Rongshida in 1997, ‘3 * 15 ‘when the grand launch of the’ red carpet ‘service, causing a strong reaction. One of the ‘Three Rules of Discipline Eight Points for Attention’ service code of conduct, but also the finishing touch of the pen, and was widely emulated household electrical appliance enterprises. In this paper, the disclosure of personal experiences for the first time Rongshida ‘Red Carpet’ service and ‘Three Rules of Discipline Eight Points for Attention’ the creative planning process. Rongshida after-sales service, have been in use ‘zero-defect management’ formulation, called a ‘zero-defect service’, there have been ‘allowed a four-respect’ of service provisions. Competition in services has become a household electrical appliance enterprises are increasingly important competitive ways and means of competition in the market situation, the company’s decision-makers had to re-establish services, a new image’s motion. Tektronix, Inc., USA and the United States joint venture partner are also very concerned that they introduced in the United States to implement the ‘red carpet’ service (Red Carpet Service). The basic approach is to bring maintenance personnel on-site service during a red carpet, in the maintenance operations carried out on the red carpet. Can China’s implementation of the ‘red carpet’ service to the Chinese to consider. Chinese leadership quite excited to hear, ‘red carpet’ service names are good, it means also good, cordial warmth, and joint venture partners service names are the same, but also to form a