Rehabilitation Great Wall of three variants a - Great Wall Wine Brand Integration Case.docVIP

 PAGE \* MERGEFORMAT 4 ‘Rehabilitation’ Great Wall of three variants a - Great Wall Wine Brand Integration Case The market structure, and warlords, the third of the world ★ along the Great Wall, Changyu, Dynasty and so on several major domestic wine industry is basically in control of more than 80% of the market share. In the important wine market South China, Great Wall, Changyu and Dynasty three brands of the market share of an integrated and more than 60%. Industry, said: In the past 1 o’clock period, the wine market, the old 3: Great Wall, Changyu, Dynasty’s market position was also difficult to shake. ★ At the same time, new forces of development can not be ignored. FN common feature is well-funded: In 1998, Suntime International Group, the strong involvement of the Chinese wine industry; in 2000, the Hong Kong Heng Tong Group in Yunnan Red Wine industry; in 2002, Hong Kong, Liang became an investor in red wine, of course ... ... Money on the dare to forging ahead. With the advantage of capital, these new forces with new ideas and means to develop new markets. Suntime has spent a lot with Tony Leung, Maggie Cheung to create a new image out of fashion in a short time updated the new heavens and earth in the past the old product image; Yunnan Red with romance, legend, fashion style of Yunnan culture across the country to be widely recognized; impression of dry red wine, is a less than a year on a reputation of the brand, its approach is very powerful public relations hype, 8500 million standard king, joined the impression to have their own brand, Tetra Pak wine, are the recent impression of manufacture of speculation subject matter, claim to be a fast operation of a master brand awareness; hidden secret to this is not wine, but it is by virtue of the mysterious Shangri-la culture, JLF sales channels and networks, through the CCTV advertising bombardment has become the wine industry, the manufacturers can not be ignored One, despite the long-term wine c