08 beverage market heterogeneous.docVIP

 PAGE \* MERGEFORMAT 7 08 beverage market heterogeneous After years of a variety of Beverage Marketing From EMKT. baptism, the Chinese beverage broadly categorized into: carbonated (Coca-Cola, Pepsi, Cola, Jianlibao), milk beverages (Mengniu, Yili, Guangming, Sanlu) , tea drinks (Master, unity, tea Institute Workshop), fruit juice drinks (Minute Maid, Huiyuan, Master Kang, uniform), milk beverage (Nutrition Express, a small Miao foreigners love), functional drinks (Red Bull, pulsating) plant protein drinks (Silver Heron, Lulu), rice pudding Series (Silver Heron, Taic), herbal tea beverages (canned Wong Lo Kat, paper loaded Wong Lo Kat), above all in China’s beverage industry where a variety of performance where one of the best Gong leaders or off brands, the status of carbonated Coca-Cola and Pepsi-Cola’s position is that no one can defend the action, the milk drink Mengniu and Yili have also put far behind other tea drinks and the unification Master two male hegemony, so that Wahaha and tea soup Chiba Institute Workshop-off point, and juice drinks from the previous Huiyuan has become a leading source of catching up with the current US-juice-on, Milk Wahaha nutritional drink fast lane as everyone struggles to the cross-margin, functional drink Red Bull is now basically rule the roost, vegetable protein, is also a silver heron, Lulu North-South divide, Wong Lo Kat herbal tea drink in China is creating a single food items the sale of a miracle. These brands, after many years of marketing, publicity and business for many years to reach such a success, this is the dominant parties, nor any major effect big waves, the annual advertising media are directed towards maintaining the consolidation of existing and old products, new product introductions. The annual number of branding are the original old brand: multinational companies Coca-Cola, Pepsi, Red Bull, Thailand; Taiwan-funded enterprises Master, unity; state Mengniu, Yili, Wahaha, the JDB (Wong Lo Kat), silver