10 billion Xifeng- success or failure depends on the structure strategy (d).docVIP

 PAGE \* MERGEFORMAT 8 10 billion Xifeng: success or failure depends on the structure strategy (d) As a senior Chinese wine, Xifeng jiu great commercial value. From the very beginning in 2007 on the Xifeng jiu variety of rumors. The beginning of a rumor that HNA Group intends to enter the full field of competition, people wishing to carry huge amounts of money into the Shanxi Xifeng; subsequent integration of the West intends to spread the food phoenix, West Phoenix is like a natural beauty of beautiful women, whatever the strategic investor with vision right this very scarce resources in China’s wine salivate. Even if the future integration phase into the business, corporate governance structure affects the ability of Xifeng Liquor liquidity, therefore, from the conservative point of view, Xifeng jiu also need to structure their own strategic thinking in-depth and comprehensive adjustment. Xifeng jiu 10 billion from the realization of strategic planning point of view, Xifeng jiu-effective way to achieve the scale and development strategies, the need for its own operating structure to make systematic and comprehensive adjustment. One of the most important adjustment is the brand structure, market structure and operation of the main structural adjustment. ‘Gentle’ multi-brand strategy is the best choice Xifeng Liquor. From the perspective of enterprise development strategy, Xifeng jiu this old Chinese wine enterprises are simply not suitable for the expansion of multi-brand strategy, brand strategy, the current Xifeng Liquor, whether it is ‘1369 project ‘, or a son, grandchildren brand systems, raising the Xifeng Liquor Brand Xifeng jiu market value and increase the influence do not have much positive impact. Each launch a brand company must be a need to carry a certain degree of business strategy. Such as Procter amp;amp; Gamble shampoo with the introduction of five brands, namely, Rejoice, Head amp;amp; Shoulders, Pantene, Vidal Sassoon, Clairol and so on,