10 billion Xifeng- success or failure depends on the structure strategy (b).docVIP

10 billion Xifeng- success or failure depends on the structure strategy (b).doc

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10 billion Xifeng- success or failure depends on the structure strategy (b)

 PAGE \* MERGEFORMAT 8 10 billion Xifeng: success or failure depends on the structure strategy (b) Affect the liquor business by leaps and bounds in the second core element is a strategic market segments lock, as well as the layout. Recovery in recent years, China’s wine market can be said that the base construction and a certain market segments has made great achievements. If in the Jiangsu Classic Blue Yanghe market, National Pits 1573 in the high-end market strength of the return of Henan Langjiu huge gains in strategic markets, and so on. Similarly, in recent years, Xifeng Liquor in the Foreign market, there have been a certain degree of recovery. As in 2007, Xifeng billion yuan in Henan Province for the first time the size of the market, shows the trend of recovery as well as wine; Hebei Shijiazhuang, Nishi sugar amp;amp; distilling the market with major clients such as access to, there has been some improvement in sales; the Northeast market, Xifeng carrying Chinese wines brilliant, there is an upward trend of sales. However, we must see that the recovery in external markets Xifeng Liquor there a lot of instability, foundation and impulsive phenomena, even if the base of the market in Shaanxi, there have been localized on the market turmoil. For a positioning itself in the main business income 5 billion-scale liquor liquor business, the strategic layout of the market instability, it will seriously threaten the recovery Xifeng Liquor. First, West Phoenix in the strategic base on the market have chosen to show a considerable degree of blindness. The most important strategic market selection criterion is the degree of effective integration of resources. From the integration of geographical and cultural point of view, the West Henan Feng choose as their key strategic market has certain advantages, Henan and Shaanxi are geographically close, human to each other the two consumers is also relatively close to the character, even though Xifeng Henan market input

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