10 kinds of forces are impeding the process of Chinas Steel Industry Brand (Part Two).docVIP

 PAGE \* MERGEFORMAT 4 10 kinds of forces are impeding the process of China’s Steel Industry Brand (Part Two) Resistance 6: Find the ‘big’ not seeking ‘refined’ bias ‘volcano’ OK. This is a lot of blind Steel companies seeking large-scale internal injuries. They are constantly building a bigger plant, and constantly introducing more product lines, but the actual utilization of the number? Talent, and other software resources, how to obtain? The hardware resources and software resources to match will really produce effective? Steel industry, should not be engaged in the Great Leap Forward, we should not put satellites, but should be moving steadily. Construction can not have shabby work, construction is needed is the conscience of engineering. In other words, to successfully build brand, promote the brand throughout the industry, the process of Steel companies should do what, first of all seek ‘fine’, by ‘fine’ and ‘strong’, followed by the ‘strong’ and ‘big’, not, for the ‘big’ and ‘big’, otherwise you will repeat a lot of air-conditioning companies in the past. Resistance 7: hype surrounding the brand theme had nowhere to be found. Many of Steel Enterprise for advertising are this way, put a little here today, tomorrow, where delivery point, chaotic, no real pattern to follow, in addition to the basic uniform company name, the other would be difficult to find common elements. Of course, I am not here denying the importance of advertising, but to emphasize the ad should have a unified central theme, it should be for the brand service, the brand’s core values can make additions, not only in money, mixed with a scene ‘ busy ‘, or mixed with a’ narcissistic ‘- I have money to advertise. Another point worth noting is that each brand must have a different theme-based, companies must identify the topic, not just the ‘shape’, take ‘glass’ When ‘Diamonds’, can not simply imitate other brand, or even copying the copy, which in practice can not play a role in enhancing