10 of the next 10 years the brand rules.docVIP

 PAGE \* MERGEFORMAT 9 10 of the next 10 years the brand rules Time has a very mysterious force in some particular point in time, we thought we could not help but pause to pay tribute Reviewing the past and the future. 10 years is the beginning of a new era, standing on this point in time, we can not just one year for the past decade, concluding remarks, the future can be envisioned not just 1 year, but the future 10 years, a whole era. In the Chinese market, a major theme over the past decade is to convert a flat into a channel change considerations at all levels in various industries and tangles are merely different expressions of the problem. Another major theme of the past decade, is digital. The past 10 years, this new branch in the digital market in China opened the most brilliant flowers. Alibaba, Baidu and Tencent QQ, which captured three for the Chinese consumer The eyes of those who seize the power of the world, are sprouting in 1999, they have formed the world and its future can achieve a high degree, are a lot of countries with a sense of history and background of the elusive Chinese enterprises. It , depends on the digital good. From this level to think, digital is a blessing for China - it is the rise of China has given new possibilities. In the next decade, the confluence of these two forces will accelerate and intensify - Digital more in-depth the impact of the channel, making the channel number will be further flattened to expand as the core and basis points. For businesses, the two theme will be continued integration, channel change and the evolution of digital business, but it is two sides of a coin only. Based on these two themes of integration, the new 10-year will allow our business to taste and experience the 10 new rules of survival, but 10 years ago these rules Eason Chan to sing for a lot of people like it: Ten years ago, I do not know you, you do not belong to me. Around the 10 new rules, companies will start in the new d