10 points of good product mix.docVIP

 PAGE \* MERGEFORMAT 10 10 points of good product mix Growth stage of the dealers to marketing and management to a more refined level, in this process, the product mix should be the first to optimize the product mix as a feedforward control management tools, you can prevent a number of channel management, cash flow management, team management, and even many aspects of financial management, the management of hidden problems. How the perspective of competition and sustainable development perspective optimal combination product distributors? This is the distributor marketing management to upgrade an important topic. Dealers making and optimize the product mix, we must consider the following comprehensive areas: Help improve the internal management of 1, dealers represent more than one brand at the time, every manufacturer marketing mode, the operation of various processes into a system, which directly reduces the dealer’s operational efficiency, such as Coca-Cola require dealers to 22 channels, according to the type of model to operate the market, and uniform requirements in accordance with the wholesale business, retail, HBR, KA four major categories of market access infrastructure operations, supporting these two modes of operation set by the post system is different, and if you want to take into account the requirements of the two is bound to result in dealers clerk duties difficult to define, difficult to effectively internal division of labor market operations is naturally difficult to guarantee the professionalism. To solve the extensive portfolio of distributors to bring the internal non-economic phenomena, first of all require dealers to be more careful choice of manufacturers, the manufacturers should be broadly similar to that mode of operation to avoid the ‘internal staff had to take over the role, or roles the boundaries of confused, because it is unclear which will eventually lead to a lack of a sense of responsibility marketers’ phenomenon. 2,