2002 inventory of marketing case.docVIP

 PAGE \* MERGEFORMAT 17 2002 inventory of marketing case Queer: the role of marketing glamorous World War II in 2002, fruit juice drinks, the most eye-catching performance in the non-Coca-Cola’s brand of ‘queer’ is none other than. ‘Queer’ in a number of competitors, the situation in China, launched less than a year, quickly jumped to the juice market in the first three positions, Guangzhou, Shanghai, Beijing and other cities the emergence of an ‘Queer’ boom, sales increased exponentially, growth. Coca-Cola is the secret of the success of the role of a successful marketing strategy, using Banxiang lovely ‘Qoo Queer’ role to narrow the distance between goods and consumers. ‘Queer’ in the Chinese market, segmentation of the target group is children aged 6-14, a move out of most of the fruit juice brand positioning for the women’s group in the market, but also for ‘Qoo Queer’ role in creating the conditions for the introduction. ‘Queer’ won the love of children, as their designated juice brand to buy. For the direct purchase of those parents, Coca-Cola Company also adopted the rational demands of the interests of emphasis on the feature points: juice fortified with vitamins C and calcium, which will undoubtedly focus on children’s health parents reassured. Queer this popular fruit juice. Braved big head, right hand stuck in the waist and his left hand holding a fruit juice beverage, intoxicated spoke ‘Qoo ... ...’ blue doll in advertising and terminal activities, promoting it, has become well-known celebrities, has become the favorite of children a cartoon character. The role of marketing, corporate brand image is actually a part of marketing strategy, Coca-Cola Company The use of ‘the role of marketing’, through the rich appeal and affinity ‘Qoo Queer’ role in guiding consumer behavior, so that marketing functions are the perfect embodiment. MOTO: Nickname to start integration of personalization In January 2002, Motorola V70 mobile phone debut, transparent