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2003 who backed the pharmaceutical and healthcare products
PAGE \* MERGEFORMAT 11
2003 who backed the pharmaceutical and healthcare products
The face of consumer groups, more and more mature, competition from rising health care products market, many companies suddenly find their own space to develop products in the market has become increasingly smaller. With the ongoing transformation of the pattern of the industry, the domestic market, multinational brands flocking, and the strong-strong group together occupy half of the original pattern of big market quietly changed the rules were re-shuffle the industry, market share has been redistributed all previous mode of operation of the market, laws, ideas and performance will be 11 break. We cry for decades, medicine and health care market in the end will be what kind of initiatives to re-shuffle in 2003, is a crucial year. We look forward to the market several times by clicking the wheel of reincarnation into a more than 20 years and is entering the most confusion for some period of healthy industry outlook in 2003 and analysis.
The pattern of changes in the industry quietly
Nowadays, we have to look beyond its eye on the country’s most ‘famous’ in several health-care businesses and products, there are several can be in such a transition period towering motionless are few. ‘Melatonin’ issued by the whine of the sky Chosho Shi Yuzhu sound from the hands of ‘withdraw its role’; ‘Heart K’ little-known figure in the hard to find breakthrough; ‘reference class’ anti-selling no longer difficult to pick up seasonal, local area brilliant than the ‘Sea King’, ‘HaYao’’Yangshengtang’, etc. are also moving forward with difficulty. We have seen those ‘stars’ the brand’s rise and fall of glory, appreciate that in 2003 health care company has been involuntarily self-transformation, mainly in the following four aspects:
1, conglomerates make their own decisions, build self-network channels, to become a landscape.
Autonomous group companies currently on the market pace is acceleratin
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