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2003- Air-conditioning industry staged Speed
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2003: Air-conditioning industry staged Speed
Air-conditioning industry went to the end of the year when the New Year.
Recalling the upcoming year passed, the concept from beginning to end speculation show continuous low-priced fight in us, last year left more than 700 million units of inventory, manufacturing, raw materials, the overall rise, the sudden ‘SRAS’ disease threatens the full implementation of 3C compulsory certification ... ... All the signs are creating a concept: the 03 air-conditioned factories have not fared well.
Dropping lower and lower prices, profits continue to drop, a loss is inevitable
Industry, a major brand, in December 2002 1.5P air-conditioning market price of 2,300 yuan, to March this year was only 1,800 yuan in just 3 months time, 500 yuan to evaporate out.
It should be said that the above air conditioner market in 2003 is only a microcosm. As a result of market competition in the industry of objective factors, as well as the impact of the order of disorder, air conditioning prices down a further, 666 yuan RMB 888 of the air conditioner after another, industry profitability declined serious, just a year profit margin fell by 2% -3%.
Industry insiders estimate that this year the sales of domestic air-conditioning is likely to only 70% of last year, the output will be less than last year’s 60%. 4,5 months from the start, air-conditioning sales have suffered setback with the SARS epidemic. According to the relevant information, only the air-conditioning in Beijing from January to May sales fell 15% decline in sales will reach 32%. Some air conditioning retailers in Guangzhou City, 5-6 air-conditioning sales last month fell by 30% -40%, while the air conditioner market in Nanjing from mid-July peak has not really usher in looking forward, looking forward to was filled with the air conditioner market.
It should be said that competition in the industry maturity is based on profitability and profitability for
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