2004 A brand of bottled purified water Zhengzhou Gong Lue.docVIP

 PAGE \* MERGEFORMAT 12 2004 ‘A’ brand of bottled purified water Zhengzhou Gong Lue In 2004 in Zhengzhou, purified bottled water market is indeed growing and becoming more everywhere,’s crowded. As a certain well-known in the local ‘A’ brand pure water, by virtue of the timing, geographical and human, dig the market, channel and channel intensive farming, and actively explore and forcibly made into a big market, small cakes made of money performance. ‘A’ brand bottled water market research strategy ‘A’ brand of bottled water manufacturers originally filling ‘China’s top ten brand-name beverages’ food enterprises in Zhengzhou city have a certain market-based, but as early as 2004 years ago, due to location are not allowed to, channels are sluggish, ‘A’ brand of bottled purified water market has been flat response, in January 2004, for a change of sales in the past, the company decided to expand according to market needs, improve relevant organizations, first of all to form the Ministry of Planning and vigorously research the market, the company shipped Zhengzhou market, do provide a basis for correct decision-making, operational aim is to seize the high ground to build their own bases, in one fell swoop the occupation Zhengzhou market for radiation peripheral, operating the national market, foreshadowed. After planning department elaborate market research, the company found that pure water market has great potential in Zhengzhou. First of all, as the brand power of a strong first echelon Wahaha, Robust, farmer spring and other large enterprises, since bottled purified water falling profits in recent years, enthusiasm is low and tend to focus on new product development, in particular the promotion of functional beverages , and aquatic products are too busy to attend, the operation of the market to stay neutral gear. Secondly, the second-tier nine cliffs, Junta, WO force of bottled fish, due to ‘acclimatized’, a number of reasons for high prices in the market, t