2003 Refrigeration Air Conditioning brand-year gains or losses recorded in.docVIP

 PAGE \* MERGEFORMAT 11 2003 Refrigeration Air Conditioning brand-year gains or losses recorded in The most popular brands - Haier Selected reasons for this: 2003 freeze, the cool summer cloud enveloped the entire air-conditioning industry, coupled with steel prices, SARS impact, air-conditioning industry, struggling in despair. Air-conditioning industry in the entire low contrast, Haier air conditioning is still able to do momentum rainbow, Yijijuechen. As a believer in the value of competition in the Cidaojianhong price war, Haier air conditioning has been committed to differentiated marketing, its main concepts such as the wisdom of pushing a few eyes, bright wind, Oxygen Bar Air Conditioning embodies the breakdown of their human marketing strategy. Blatter in China in 2001 and 2002 World Cup, Haier introduced its concept of a strong product ‘Wisdom Eye’ (wisdom eye Haier air conditioning, heating can see it) and ‘smart Wind’ (Haier air conditioning smart wind does not blow people up and down hair ), and the World Cup and the China Central Television on the strong influence of rapidly seize the market. If the above is just shuffling Haier air campaign launched by the entire air-conditioning exercises, then in August 2002, Haier hold high the banner of the oxygen bar air-conditioning, and with the impact of SARS, then the number of air-conditioned enough to chop on the horse under the brand. Oxygen Bar, most people may have heard or used the Oxygen Bar generators, and oxygen bar, or simply do not know of such a concept, but most people will be literally interpreted as oxygen bar must be a good thing, can produce oxygen, good for the human body. According to the market a keen judge has always been to ‘take-ism’ use of skilled Haier This is bold and full import and implementation of the ‘Haier air-conditioning Oxygen Bar’ concept. Haier person, the general air-conditioning is only equivalent to a temperature regulator, used a long time will lead to indoo