2004 in order to add fuel Eagle - Eagle Ginseng Tea ginseng tonic from the traditional to the transformation of everyday health drinks.docVIP

 PAGE \* MERGEFORMAT 5 2004 in order to add fuel Eagle - Eagle Ginseng Tea ginseng tonic from the traditional to the transformation of everyday health drinks Today, Ginseng kind of product is already a growing popularity of health products. Participation type of health goods, light ‘known’ brands have Eagle, 10000-based, Kang, the golden day, more than ten kinds of joy as much. Market research shows that while the parameter type of health care goods, consumers build up concept, but with competing goods, increased differentiation and because the product itself getting smaller and smaller, the Senate Health Products is the increasingly fierce market competition, each a brand trying to get their own efforts to break through in this market also appears to be particularly difficult. With regard to brand image and product selling points, in the ‘healthy’’vitality’ of the selling point for many years in the spin parameter type of health product, are there any break point? Everyone wants their own and others do not do the same, but no one will not dare to try risky approach. In 2004, Eagle Ginseng face the same troubles. ‘Eagle brand image-building ads for the’ different ‘, and now appears to be relatively large and empty. Eagle American Ginseng in the end what is ‘different’ selling point? We give consumers the practical interests of that? Our advertising now need into effect so for our consumers to find the real ‘different’! ‘When the Eagle troubles an old brain turned to us, the time, the former agent for the Eagle has done a series of image and a gift commercials have been aired for some time. Objectively speaking, the series in upgrading the image of the role of Eagle, has already completed its historic mission. At the same time, when a brand’s image pulled up too high too fast, when the image has been taken to an unattainable height of ordinary consumers, when it is the consumer’s way of living far apart, when it is only to expand awareness and there is no cl