2004 Bottled Water Outlook.docVIP

 PAGE \* MERGEFORMAT 5 2004 Bottled Water Outlook Bottled water market in 2003, surging water waves, bottled purified water, mineral water, have fallen below 1 yuan mark; the other hand, manufacturers also have introduced new products such as the Master mineral water, a farmer spring mineral water, vitamin water pulse. So, this summer’s bottled water market, what changes? Bottled water status At present a high concentration of bottled water brands, Wahaha, Robust, Nongfushangquan several major brand recognition high on the market in the 23 largest-selling purified water. Mineral water, mineral water, as well as some of the features of water mainly in the primary market. Bottled purified water prices continued to decline, retail prices remain at current Terminal 1 yuan / bottle or so, such as the farmer spring in between 1.3 ~ 1.5 yuan; Nestle 600ml sold 1.3 Yuan / bottle; Wahaha purified water Age of Innocence 0.8 yuan / bottle; Robust purified water 550ml sold 0.8 yuan / bottle, Robust source of pure water ice snow 550ml sold 0.65 yuan / bottle. Driven in pure water, mineral water, mineral water balance has reached the price of 1 yuan / bottle or so, such as mineral water, 600ml sell Master 0.9 yuan / bottle. Higher prices of some of the features of water, such as the fluctuating price of the terminal 2.9 yuan / bottle launch of selling well. Price volatility is not Fluctuations in the price of bottled water this summer is unlikely. First of all, Wahaha, Robust, Nongfushangquan several major brands, the price of bottled water can be said to have come down very low, and if the farmer the cost of natural water spring in the 0.57 ~ 0.60 / bottle, plus transportation , marketing expenses, dealer profits, the retail price of around 1 yuan is already relatively reasonable, and therefore the price of bottled water, there will be no significant decline. On the other hand, for enterprises, price declines, the rise is very difficult, while also considering main p