2004 Market Analysis and Forecast of washing machines.docVIP

 PAGE \* MERGEFORMAT 17 2004 Market Analysis and Forecast of washing machines In the wave of price wars break out of household appliances, washing machine market, regarded as a haven of calm. China’s washing machine industry from the late 20th century, 70 start, 80 years of rapid growth in the late 80s to the 90s circuitous slow development of the late 90s, went through a complete life cycle. From the late 90’s, washing machines and size of the market has maintained a bland slight growth. 2003 January-October output was 14.313 million of China’s washing machine units, is expected to reach annual production of 1,700 million units, an increase of 7-8%; projected full-year domestic sales to reach about 14.5 million units, an increase of more than 5%, maintaining a good running posture. 1, 2003, China’s washing machine market characteristics For the soon to be over in 2003, the washing machine industry has undergone a series of changes are also imply that maintained a steady trend for nearly a decade is quietly changing the place, the industry clearly show the following characteristics: 1, internal and external, domestic washing machine brand-name enterprises have more variable China’s washing machine industry has developed into a more mature industry. Compared with the other household electrical appliances, the industry is in a relatively stable and have the advantage of the environment, in order to Haier, Little Swan, Rongshida washing machines and other business enterprises represented occupy a major share of the domestic washing machine market. But since 2002 there has been a substantial price increases of raw materials and marketing expenses increased, the whole washing machine industry, the production costs and operating costs not only not declined, but increased a lot. It is estimated that each washing machines because of rising raw material costs rose 42 Er Shi yuan, while the average price of each washing machines fell by 50 yuan. Domestic brands co