2005 Chinese enterprises decisive battle of the new focus - Brand Strategy.docVIP

 PAGE \* MERGEFORMAT 8 2005 Chinese enterprises decisive battle of the new focus - Brand Strategy First-class integrated marketing communication strategy, a very contagious spread of force and advertising, bravery and combat skills, the implementation of power marketing super invincible army, Cidaoxianhong price war in full swing the terminal battle ... ... Chinese enterprises in marketing, advertising, terminal operation , you can say a very high level, but sow the dragon seeds, harvest the fleas get endless troubles: Immediately stop sales of advertising a decline; Marketing costs and brand-building costs are too high; Brand of anti-risk ability is poor, a negative report will destroy a brand; Competitor price cuts, lower prices do not follow up on sales will fall anytime soon; ... ... Is often very hard throughout the year, sales of shockingly high, but low profits were scary, and many renowned ‘brand name’ also takes exception to Mo. It seems, according to the conventional marketing theory do a good job of marketing and communications, Chinese companies have been unable to bring further growth and new successes. Because the company did a good job of marketing communication, sales of large, highly profitable to build a strong brand from the success of far worse. So what is a strong brand standards? Strong brand is able to support the main criteria for sustainable profitable business, but the brand can bring more business to sustainable profitability, mainly is because consumers can think of a brand all of the information can be touched to consumers the inner world, and have a positive, beautiful, pleasant psychological experience, consumers would, of course willing to purchase, more buying, buying a premium brand. Can be seen that strong brands must be brand association is very rich and can have a positive, beautiful, pleasant psychological experience. In accordance with conventional marketing theory do a good job of marketing and communication, we c