2005 Chinese sales concerns.docVIP

 PAGE \* MERGEFORMAT 21 2005 Chinese sales concerns Has just passed in 2004, China this piece of land, both from a global giant, is still rooted in the biggest names in the local community, marketing has become more and more subtle, and many marketing management practices and the world almost simultaneously. This is very important. Because a decade ago, if a scholar deeply read on the outside, it could become with the planning experts, but now is different, along with foreign giants in China’s localization process, the various problems encountered in China’s marketing industry has not so superstitious . Is a group of emerging market-oriented progress in China, mature marketing staff, their innovative and unique marketing methods, suitable for the Chinese market, their practice and efforts to bring the Chinese market a new weather. Clearly, in 2005, China’s marketing practice will continue in 2004 style, success more brilliant! One of the concerns of marketing: Crisis Management Despite the social crisis of the 2003 deal with the problem of large-scale exercises, and a large number of domestic enterprises in the crisis management practice has much to learn from and reference areas, but in 2004 the issue of crisis management of Chinese enterprises is still very serious. Years to a research report points out that more than half of Chinese enterprises are facing more than two of the crisis, but a poor sense of crisis prevention. So in 2004, Chinese enterprises, crisis management, or from time to time. It can be seen in 2005, corporate crisis management problem is still very serious. Beijing Hospital in 2004 the emerging ‘crisis of Show’ has not only brought the media continue to heat, but also highlights the industry’s credibility crisis. July 29, 2004, ‘Oriental Outlook’ at great length the article questioned Beijing to build new hospitals with a huge advertising ‘cure’ myth, followed by a number of media in a sustained heat of emerging hospital started bom