2005 Five electric water heater market trends.docVIP

 PAGE \* MERGEFORMAT 13 2005 Five electric water heater market trends In the increasingly competitive home appliance industry, electric water heater small household appliances in recent years in one of the fastest growing products. According to data from national statistical offices showed: In 2003 China sold more than 30 million household water heater units storage-type electric water heater which about 55% market share, gas water heaters account for about 35% market share, about 10% of solar water heaters, electric water heaters are quickly separated by less than 2% of the market cake. electric water heaters and fast power sum of the two water heaters accounted for more than half of the market, and nearly 30% will continue to grow rapidly. In our country, due to economic conditions and level of consumption restrictions, long time, the shower bath water is the only use of water heaters, with with the sustained growth and rising consumption levels, consumer awareness and consumer attitudes are also constantly changing. After the cultivation of long-term water heater companies, water heaters provide hot water shower from a single bath of hot water and gradually turn to provide kitchen laundry and cooking, the new concept of water use. According to an investigation shows that 53.6% of consumers in the home, water heater has undertaken a number of bath and kitchen hot water function, which is to increase market capacity to promote the fundamental water heater reasons. With the major appliance brands and foreign brands have entered the water heater industry, market competition has undergone great changes. Large home appliance brand and foreign brands backing the brand and financial strength, coupled with local expertise and early access to the water heater brands in China the water heater brands baptism of a price war since 2004 to accelerate the water heater industry reshuffle, a large number of small and medium enterprises have closed down the water heater or