2005 real estate do not take seriously advertisement.docVIP

 PAGE \* MERGEFORMAT 5 2005 real estate do not take seriously advertisement 2004, China’s advertising spending 18.9 billion U.S. dollars, up 32%, 10-year period increased by several times, has become the world’s fifth largest advertising market, the real estate industry is still an infinite spring. In 2004 the value of commercial housing completed 595.248 billion yuan, up 12.3%; commercial housing sales 1.037571 trillion yuan, up 30.0%, of which advertising invested more than 7.5 billion. 2005 real estate, do not ad seriously. New Deal and National 8 a, ads are no longer of sensationalism. The so-called ‘way of life’’appreciation of the lots sold’’SOLO’’SOHU’ and so on gadgets seem to be a curse, like Shi, have become a means to promote commercial entertain themselves, only the industry to enjoy Bale. Needless to say, ads in the real estate brand strategy, differentiation strategy, real estate location, etc., used to be an effective weapon. After 10 years of real estate development, real estate is blossom everywhere around the vacant rooms everywhere. However, local developers, agents, real estate speculators and even local governments off the formation of a tacit agreement between the miraculous, the prices are engaged in a rose to rise, buyers complaining. In 2005, the Government has an appearance and a few real estate developers struggling, its arrogant arrogance of gradually extinguished. The real estate market hit 39 in winter, even if the city’s golden mile, the house got constipation, like disease, just sit and not sell. Newspaper ads, online advertising, outdoor advertising, bus advertising, newspaper clip, elevators, magazines, and so turns the bombing of the same regardless of use, sales, or so. In 2005, real estate advertising in the end how it? I have been operating in a capital city a center of small-family real estate U, in charge of its marketing strategy, the role of advertising in-depth research, concludes: advertising a negligible role,