2009 Chinas rapid slowdown in consumer goods market.docVIP

 PAGE \* MERGEFORMAT 4 2009 China’s rapid slowdown in consumer goods market The world’s leading consumers to purchase and use behaviors among Chinese consumers, institutions Kantar Worldpanel Index to the latest survey results show that: After a year of arduous travel, consumer goods market in China achieved rapid market growth of 5%, 15% and 08 than the growth rate, growth slowed down. Category development - consumer upgrade “to the amount of fill volume” In 2009, the fast moving consumer goods market, severely affected by food category, including liquid milk after the melamine incident, all the way to recession and lower oil prices have caused the development of the drag on the market. But at the same time, consumption by upgrading to make up for lower sales caused the loss. In the food category, the consumers, “health” and “high end” product is becoming more popular. Kantar Worldpanel Index of Chinese consumers to buy the latest data: In 2009, the national fruit juice, that is, the market size of tea increased by 19% and 15%, on the contrary, sales of carbonated beverages on the performance of the product are not as good as 2008. Meanwhile, much of our attention liquid milk market, but fortunately consecutive year of decline in later, in 2009 year-end The recovery, growth trend is to continue to 2010 cause for concern. Compared with the food category, cosmetic category in 2009, presented “steadily” posture, market growth of 9%. Most of the category continues to grow, including laundry detergent, bath gel, a strong trend of market expansion and other categories. More categories information is available to be published Kantar Worldpanel 2010 年 lt;”China Consumer Insights Reportgt;gt;. Manufacturer performance - Stress win “display their talents” For food manufacturers, Master Kong, Coca-Cola, Mengniu penetration in urban households reached 90%, ahead of other manufacturers. In which the amount of Master Kong in 2009 grew by 13%, mainly due to its