2009 Reflections wine market trends.docVIP

 PAGE \* MERGEFORMAT 9 2009 Reflections wine market trends Speaking of the wine market, we can not leave the market environment. Starting at the end of 2008 global economic crisis is destined to continue in 2009 where carried out in a high-speed growth period in the Chinese wine market in opposition and will become an important wine market impact of environmental background factors. So, in this environment and situation, already started in 2009, China’s wine market will be how the economic crisis, wind performance? First, the economic crisis, the overall impact on the wine market From a rational point of view of economics and China’s actual market conditions, the impact of the economic crisis is the largest market demand. The face of economic crisis, both business units or individual consumption, the worst panic will lead to the consumption of traditional and instinctive reaction is to save money. As a wine culture of consumption power, the grade for the consumption of alcohol and consumption will always be subject to a certain extent, which also necessarily include the wine category. Generated by the economic crisis, the consumption power of change, differences between Chinese and foreign wine, and other alternative alcohol category of competition constitutes a major market for wine, competitive environment. The three-year-old more than 15% of the market growth rate will flatten in 2009. 2, the product structure of 1) The imported wine will continue to increase market share As everyone knows, China has become the world’s wine market last a new continent, which has become the world’s attention to the wine country of origin. At present, China’s wine market, already contains all the old and new world wine products. The combined impact of the economic crisis from abroad than domestic consumption, faster and more direct and rational factors that have led the foreign wine consumption is a straight line down, but the wine makers in the market has not been redu