2010 Liquor Gong Lue.docVIP

 PAGE \* MERGEFORMAT 39 2010 Liquor Gong Lue The first part of the 2010, liquor industry, the ‘new’ challenges Challenge 1: middle-aged consumers, rational consumption of the liquor market capacity of the fatal blow Liquor industry will continue to decline, until replaced by other drinks do? 2005 total production was 3.49 million tons and total sales are given the answer. White wine as part of its social meaning and function of Traditional Chinese for thousands of years of its existence and development is still genes. But the liquor industry will be constrained by many factors. As people’s living standards, health and taste requirements are getting higher and higher. Consumers to consider spending more on health and quality. Such a direct and reasonable consumption level of economic development is closely related to consumption habits. This can of beer has been replaced in recent years become the most important wine alcoholic beverages, red wine, represented by Guangdong market, Hangzhou, represented by the rapid rise of rice wine market is not without relevant. Red wine, rice wine is no doubt to the high-end extension of a direct impact on the wine market. In my opinion: the future of Chinese wine market is more biased in favor of the Midwest economy is relatively backward areas, while the economically developed regions in the southeastern liquor consumption highlights the social function of consumption, ‘drink less, drink better points’ become a real wine consumption trends , that is, there is only a certain high-end market share. From this perspective to consider: earn money from the rich liquor-making industry in the future is not necessarily the truth. Challenge 2: The government will further serve as the real impact of the macroeconomic policies of the liquor industry as a whole direction of development of In many cases, the country’s macroeconomic policies affect the development of the industry can determine a lifeline. Since the mid-and late nine