2012 China gift industry marketing model of great change.docVIP

 PAGE \* MERGEFORMAT 9 2012 China gift industry marketing model of great change Industry: Domestic supplier of gifts and gift industry is currently about 3,000 or so, annual sales of about 200 million gift service providers around 20,000 yuan, the annual sales of about 30 billion, mainly sub-business gifts, welfare gifts, promotional gifts three blocks. expected annual domestic market demand for total gift 8 000 billion. China gift industry’s growth and drive mode summarized as Industry-driven, flat growth, industry concentration is low, is still in the competition’s first stage. Industry changes in the environment: 2012 international and domestic economic uncertainty, is greatly increased. Great gifts begin tough demand environment, and now the government centralized procurement management detail-oriented, long-term remediation of treasuries, the official property management of severe, gifts levy income tax, extension of product quality and Responsibility. Has focused on national regulations and policies of the gift industry, the impact . Shanghai policies issued in November, beginning of another .11 on 16 March the first instance by the Shanghai Municipal People’s Congress lt;lt;Shanghai Product Quality Regulations (Draftgt;gt;, the quality of products to expand the statutory requirements applicable to object to the gifts, prizes, explicitly promotional items, prizes associated with the main responsibility extended to the merchants from the factory .11 21 State Council lt;lt;Government Offices Administration Regulations (draft gt;gt;,lt;lt; draftgt;gt; clear that the government centralized procurement of goods and service prices should be lower than similar goods and services and the average market price of regular public .11 23, Ministry of Commerce issued lt;lt;single-purpose prepaid cards business management practices (draftgt;gt; for public comment. for single-purpose commercial to regulate prepaid cards. Changes in the industry point of co