2013 the liquor industry three commentaries.docVIP

 PAGE \* MERGEFORMAT 8 2013 the liquor industry three commentaries First, the liquor inflection point theory 2013, the liquor industry inflection point on, this is not just one of many wine expert predictions, but rather as a vital corporate liquor line real feelings. The original sold 200 cases of wine a month is very easy, but this year sold 20 boxes to feel very difficult, which is derived from economic prosperity District Yulin some channels in the terminal past the feelings of 2012, businesses are fairly representative of the true feelings. Of course, for all businesses, their annual glamorous than this lot. Such as media exposure, a brand with annual sales 3,000,000,000 actual revenue was only 1.5 billion. This contrast, people are more willing to speak out terminal vendors believe that data. Terminal vendors feelings, although not representative of the liquor industry showing an overall slow-moving or sluggish growth trend, but from which we can Glimpse of the liquor industry is facing a negative trend has revealed clues. Over the past year, liquor skyrocketing momentum halted: Flying Maotai has risen to 1,800 yuan at the beginning, but in the Mid-Autumn Festival in Hangzhou was screeching down to 1480 yuan, to the February 2013 continued to decline to 1,519 yuan, but also only one did not end the decline. Interpretation of liquor prices jump up wand myth, once so many people fascinated. Therefore, the development of wine vintners inflated ambitions. Many enterprises have been shouting product upgrades, to high-end into the slogan, conditional to high-end, but also to create conditions for unconditional high-end. Liquor industry has become increasingly psychedelic price leverage this wand, so the liquor industry in the past few years the Great Leap Forward catch swing. However, another group was in 2013 on the eve of the fact that high-end is not universal. Many products and brand strength due to disjointed, sales reality is greater t