2013 top ten brands of crisis public relations case of five - Fonterra suspected botulism storm.docVIP

 PAGE \* MERGEFORMAT 11 2013 top ten brands of crisis public relations case of five - Fonterra suspected botulism storm After a two-month data collection, case selection, analysis review, key media crisis PR 2013 Top Ten Brands officially released case studies selected the top ten brands of crisis public relations case are: Nongfushangquan ‘standard door’ storm, Apple phone incident alleged discrimination Chinese consumers, GlaxoSmithKline Chinese executives bribery storm, grain storage fire incident, suspected botulism Fonterra storm, storm doors Dumex bribery, Haier washing machine twisted child event, Hyundai Motor spokesman Sun Yang driving without a license event, Sinopec Huangdao oil pipeline bombings, 3Q war. The 2013 annual report to the brand crisis public relations event for the study, with the joint efforts of the Institute of Public Communication key media research group, based on the 2013 brand crisis public relations events combing and analysis, selection of 20 brands of crisis public relations case, Then refer to the degree of media coverage, public attention, the crisis impact, destructive crises, crises and other dimensions of sustainability were scored, last year’s top ten brands selected the 2013 crisis public relations case, the most representative and typical. The key points of the report by the Institute for Public Communication Media Research Group write to the crisis lifecycle for clues to the trend of media coverage and public opinion as observation points to key media tour chairman Chang Joe’s first ‘crisis PR 5S principles’ as the analytical framework, adopt a ‘protagonist + Case Case Case Review Playback +’ to summarize the style of handling various crises in-depth review, sets professional, authoritative in one, is not only influence, but also guiding public relations crisis for the year research reports. Fonterra suspected botulism storm Case protagonist: Fonterra Dairy Group Case playback: August 2, Fonterra announc