2014-based drug market development and marketing strategy.docVIP

 PAGE \* MERGEFORMAT 10 2014-based drug market development and marketing strategy New Year, national health care reform to do again introduced the New Deal for serious illness insurance, publishing provinces lt;lt; on accelerating rural residents illness insurance work not yet carried out the notification requirement gt;gt; illness insurance pilot urban and rural residents, started pilot work before the end of June 2014, while Since March 15, 2013 announced the essential drug list came into force on May 1, 2013, have been introduced around the base directory supplement drug policy and tender varieties, one stone sparked a wave For pharmaceutical companies are also affected sales will truly reflect in 2014 2014 new health care reform into deep water, began to shift the focus of the reform of public hospitals and primary county market reforms in health care resources and medical needs of the sinking, the future of the county medical market will be the main battlefield of competing pharmaceutical companies. Preliminary estimates Medical health care spending incremental urbanization brings 6.6 trillion, the upgrade NCMS coverage will contribute incremental personnel about 2 trillion. grassroots marketing pioneer in the medical market will be better equipped to fight the most important future increments. First, the primary care market potential and opportunities: (A catastrophic health insurance in 2014 will be gradually rolled out major diseases drug is expected to enjoy health insurance is absolutely share paid by structural adjustment; 2012, the national aggregate number of parameters up to 805 million, the participation rate of 98% per capita funding levels up to 300 yuan, the total financing for 2400 billion, (22013 edition of Essential Drugs List substantial expansion, will be selected for screening new grass varieties main medication; guard Planning Commission official medical experts expect regulators: 70% financial assistance medicine: (3 essent