2002 Top Ten Marketing Innovation Cases.docVIP

 PAGE \* MERGEFORMAT 19 2002 Top Ten Marketing Innovation Cases Based on the author in 2002 follow-up study of about 300 consumer service brand marketing activities derived from the findings. Author served as a planner, serving consumer brands. The list of people trying to plan standpoint, excluding the impact of enterprises and products, but only concerned about the marketing, degree of innovation and marketing effectiveness. Authors hope that through this article will be consumer goods and services in areas such as occurred last year introduced a marketing innovation in case the reader, and try to compliment the area in marketing planning were rooted in the Chinese market conditions, adhere to the enterprising spirit of innovation and change; but also tried to Top List told the entrepreneurs, the Chinese market, there remain significant opportunities for product and service innovation. China is not ‘surplus economy’, so-called ‘surplus’, but a lack of innovation and competition in the performance of low-level homogeneity. I choose marketing case the following criteria: 1. Only concerned with marketing, degree of innovation, are not concerned about the influence of business and products. As long as marketing planning, marketing, etc. to demonstrate an impressive ability to innovate, can be selected; 2. Product innovation. Entries must be in the product concept research and development, showing a certain degree of innovation; 3. Marketing performance. All Entries are required to have a good benefits - or help sales of the rapid increase or achieve profitability in the short term; 4. Incentive effect. Be able to show the Chinese market, ample opportunities exist to inspire entrepreneurs to explore innovative. 1. ‘Heroes’: a brilliant record of a bad movie The history of Chinese film market is the most successful at the box office, has all the characteristics of a bad action movies - the story of mentally retarded plot, distortion moves the design, postu