23 Marketing Strategy.docVIP

 PAGE \* MERGEFORMAT 6 23 Marketing Strategy 23 markets are household appliances industry, the last two years the most talked about topic, because as a white-hot competition in the market growing, so a lot of manufacturers and dealers who are miserable, are trying to change their thinking to develop 23 market so as to find living space, a second start. As a regional head of the regional managers will be very severe form, and the alarm kept ringing in my mind, always reminding himself to speed up the construction of 23 markets and growth, must not walk in someone else’s back. So how do 23 markets becomes very important, but nothing could on paper, from the local actual conditions, so that intensive. Choose the right dealer 23 dealers in the selection when the market does not demand the best, but to the most appropriate: as long as ideas for the development of enterprises can fully understand the 23 development of the market dynamics and trends, energy and enterprises to actively cooperate in the market, with active management capabilities and long-term development goals. Meanwhile, in 23 large markets to the establishment of the wholesale, focusing on retail customers and small dealers three marketing system. Because the market is different from a 23 markets, its broad regional comparison of radiation, so the establishment of such a distribution system is conducive to maximize product sales, improve product to meet the rate in the region. However, the focus of the market operation of each client is different, and some emphasis on the network the wholesale level, while some focus and retail. Therefore, to select the local stronger, more robust network, operating as a wholesale distributor thinking ahead big; select retailers as a key strength of strong retailer; other small dealers purchase from the local large office to ensure their adequate prototype promotional products and promotional information, and provide strong marketing support. So as to fully ensure