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300 billion big market how to grab-
PAGE \* MERGEFORMAT 19
300 billion big market how to ‘grab’?
Introduction:
According to an authoritative department predicted that by 2010, the domestic cosmetics market, the overall retail sales will reach 100 billion, while the make-up will reach 300 billion! Cake, a huge market waiting for our cosmetics business. While the face of such a huge market, our domestic cosmetics companies how to win in the competition? How to grab a bigger market share? This is placed in front of our business the most practical problems, brothers, though not only, but everyone is responsible for holding native products, and attract valuable comments from the rise and fall of the mind and venture has done analyzed and summarized. Here’s invited industry friends to follow the author to see ‘snatch a cake’ plans for how to achieve the bar!
The rise of each channel, it seems that it will bring a revolution to the industry, the domestic cosmetics market is such that with the rise of cosmetics store channel, creating the domestic cosmetics brands terminal four families (natural Hall, Tingmei, Patricia L’Oreal, pap) the birth of the foreign giants, under pressure, in a large gap among the ultra-commercial, and our store channel is developed, a number of far-sighted domestic cosmetics companies hesitate to plunge into the store in this channel years, firmly grasp opportunities, and create a near-brilliant performance. Contrast, is still in the make-up of the market seems to be ignorant of the period of chaos, in fact, make-up apart from the development of late skin care products and the efficacy is somewhat different from the requirements of the channels is almost too much skin care products do not a big difference. So where is the way out of domestic make-up? I believe that still have to choose cosmetics stores as the main channel, and actively explore the other end sales of auxiliary channels. Summed up in a special, two to promote the three-pui, do the following look specifically a
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