2009 pharmacies will soon be profitable model transformation.docVIP

 PAGE \* MERGEFORMAT 6 2009 pharmacies will soon be profitable model transformation The new medical reform program supporting implementation of the Essential Drugs List in product sales of zero slip, the state fourth terminal medical units to community support, strict control of drug prices, pharmaceutical separate within the foreseeable future, the spread of economic crisis, pharmacies closures and mergers and acquisitions, and downsizing trend would lead to chain drugstores face more intense pressure to survive in the new policy environment, the pharmacies will face the following problem: First, three major problems facing the chain drug stores 1, high-margin will gradually become more rational and disappear First, this is because the state control of drug prices of policy decisions, and essential drugs limit, the price at the open on the outer box label, the brand drug price transparency and price of generic drugs the way the homogenization trend lower, making it difficult high-margin is next. At the same time excessive force because many pharmacies are the main push to promote high-margin sales policies, overdraft of the pharmacy degree of credibility and consumer loyalty reputation, high-margin gradually more difficult to carry out the main push, or show side-effects. Therefore, senses will be inevitable. 2, medical insurance directory or list of essential drugs inside the sales of products in pharmacies will gradually wind is no longer. To be sure, as long as the program started to implement health reform, essential drugs system is implemented, pharmacies will not be able to sell the products and communities fourth terminals and the new rural cooperative medical institutions such policies as free agents to compete, coupled with the strict control drug prices, chain Pharmacies sell drugs inside the essential drug list will gradually become tasteless, tasteless but wasteful to discard, but eventually had to abandon. 3, drug category will decrease in