3G will become the main battlefield of competition new users.docVIP

 PAGE \* MERGEFORMAT 7 3G will become the main battlefield of competition new users Overview Passed in 2009, the three operators in the new market structure has operated under one year, all the dust settles fusion work in the mobile communications market is becoming more competitive, Telecom and China Unicom as the offensive side, what will 2010 strategy and performance? China Telecom Strategic directions: to deepen integration, demand segmentation, win-win cooperation. Policy Analysis: deepening integration, to the family e package, for example, an ensemble of several phones, a number of more than fixed line broadband and the introduction of various incentives in the marketing strategy, play a pull mobile phones, broadband subscriber growth, stable fixed-line telephone The role of the number of users. commercial pilot course will be similar to the combination of demand segments, that is, customer demand, provides clustering for high-end industrial customers and individual customer application solutions. can be carried out by industry segment customer base targeted marketing, customer needs can also be in accordance with the design and development of new products, customer demand for marketing. This strategy can be referred to the cooperation with the later combined into a complete win-win solutions marketing planning, cooperation and win-win for the customer’s customer target groups, and customers, the development of mobile telecom users at the same time the development of the client’s business. Program Example: Debon Securities and Shanghai Telecom to launch 3G mobile phone services stocks. The 3G mobile phone stocks in the high-end business customer base for customized, intelligent mobile terminals, mobile stock trading software built Nadu, integrated Nadu securities “ Fortune Jiu Gong “features financial services. Also, Shanghai Telecom will also voice move solid fusion IVPN, 189 feature-mail and other telecommunications services, integration int