4 big step marketing performance doubled three directions.docVIP

 PAGE \* MERGEFORMAT 9 4 big step marketing performance doubled three directions Most of the marketing and management of Chinese enterprises is not mature enough, as long as the PDCA used in marketing management through continuous management process for each point to optimize the final mutually independent and belong to one of these individual points overall to complete the qualitative, quantitative and qualitative process that would enable management to the next level, thereby gaining a competitive advantage. success is the result of pattern, pattern is the result of thinking, so just keep using the PDCA approach, even a dramatic change in the business environment Under the circumstances, they will certainly find a new, more suitable model. Processes and applications Step One: Plan (Plan) In the marketing management process, plans to do five-year plan, three-year plan, year plan, but also subdivided into monthly, weekly and even daily schedule plan, each unit marketing organization, also need to be developed for each class program. still new listing plan, annual promotional plans, plans everywhere. The importance of rigorous program, no one ever suspected, but the actual operation among a lot of people think the standard marketing plan template, just going through the motions to complete the task of our bosses, or considered to be pedantic stereotyped - results in the end is to do out, rather than planned out. So, every year, year-end, the control of the previous year marketing plan, marketing plan and reality difference when the boss asked which of a number of controls to achieve, and which ones do not realize the time, will find The huge, and also because of the budget plan without making sufficient cause unable to complete the task of marketing is often constrained by a variety of management and financial control, difficult to maintain trust each other, and, precisely because marketing is too important, so definitely not only be done by the marketi