5th stresses corporate image planning.docVIP

 PAGE \* MERGEFORMAT 10 5th stresses corporate image planning Widespread in Asia’s ‘Japanese company’ a book pointed out: ‘In an increasingly commodity-rich society, choose which company’s products depends largely on the corporate image’. The reality is true, as society advances in science and technology, market competition increasing, companies are currently being modified the traditional concept of competition, a deeper concept of competition - competition, corporate image has been raised to an important position up. [Case]: Japan’s TDK Group in the late 60s, as a result of poor management led to the formation of highly indebted companies into difficulty. In 1969, Wild general manager of cable after assuming office, conducted a series of corporate image planning, the company gradually improved the quality, management began to appear high-speed growth momentum. In particular, from 1976 to 1981 five-year period, TDK, and hidden sales by #165; 91,100,000,000 to #165; 270,000,000,000, five years increased by 3 times. Growth rate has been steady at 2 digits. TDK’s success depends on the following strategy. 1. Outstanding product technical performance, grasping the lead, the effectiveness of the product to promote the healthy development of the overall product mix. TDK reserves in the enterprise and research and development technology, make great efforts to bring technology into certain technologies, negative technology, the company does not have technology. Hire the best technicians to technology development and adaptation. Company rules, TDK products sold in the market are not allowed more than three years, the product should be constantly updated. In order to ensure the market, companies require sales staff around the world every day to collect feedback from the local headquarters of product information in order to adjust the production to adapt to the market, in the product structure, grasping audio and video tapes, through the ferrite technology and deri