6 power integrated promotion so that the brand has improved rapidly fertilizer.docVIP

 PAGE \* MERGEFORMAT 10 6 power integrated promotion so that the brand has improved rapidly fertilizer Compared with other industries, fertilizer brands are relatively low concentration of the industry, due to long term impact of the planned economy, fertilizer brand awareness of enterprises are generally not strong, no one has yet called the ring a few at the national brands, only some in a certain each of these areas or certain geographic markets ring called the brand, of course, this also with the fertilizer company’s market strategy for the layout. Fertilizer companies need it to do the brand? This is no doubt, brand competition is an inevitable stage in the development of each industry, brand trust, brand of choice for the consumer to buy, can bring to enhance sales, the brand can increase the dealer-to-business loyalty, brand is the enterprise guarantee of stability and sustainable development. Do not do the brand is not decided by the enterprises, but competition in the fertilizer industry led to the inevitable result, the brand can affect the survival of the enterprise’s future! The brands are all marketing activities in the minds of consumers in the precipitation and accumulation, branding is a systematic continuous process, while the fertilizer business for the brand promotion, but also has remained mostly the initial stage of the bombing in advertising for the brand-building is also a lack of system integration planning, from a number of fertilizer companies in the annual brand marketing plans can be reflected! Fertilizer enterprise’s brand-building, need to go through brand awareness, brand knowledge degree, brand trust, brand reputation, brand loyalty six stages, which require a sustained effect of the six stages of an integrated branding means to reach, the author with many years of The agricultural brand consulting experience, summarized from the product power, high-altitude advertising to enhance power, soft advertising penetration, terminal