7-11 capture the secret of consumers.docVIP

 PAGE \* MERGEFORMAT 16 7-11 ‘capture’ the secret of consumers In 2000, the network writers ruffian Tsai wrote a description of young romance novel Love ‘7 -11 ‘, two years after the novel was adapted into the movie release. The young female clerk with 7-11 for the protagonist’s love story, with the network, the film widely disseminated, but also allow 7-11 convenience stores and a better understanding about royal balls. In Japan, in Taiwan, the ubiquitous 7-11 almost become (especially urban) an integral part of life. Especially for 7-11 target customers - single office workers, sometimes busy, and even lunch and dinner are all just go to 7-11 to buy lunch or a snack to solve all kinds. Speaking ,7-11 single operating smaller stores, merchandise display is limited, and the price is not cheap, why are so many people will rush it? If you want to explore the 7-11 ‘capture’ the secret of consumers will find that the world’s largest convenience store chains, creating a unique experience - for many young people, ,7-11 is not just a convenient retail stores also represents a simple, innovative way of life, as its slogan ‘courier new life’. Japan 7-11 Toshifumi Suzuki, the founder of the view that the needs of the emerging retail sector is not economics, but the psychology. 7-11 very good study of consumer psychology, and ultimately control the consumer’s mind. Manipulation of consumer thinking, not single day. It needs to enterprise systems, rational use of the psychological impact on consumers can be information, and then collate the information organized into chains, and the formation of thinking through the integration of marketing trajectory control, a step by step into the consumer ‘Board’ of. 7-11 chain of each piece of information on this key point can be described as easily controlled, allowing consumers a convenient, friendly, comfortable experience, has also created a brand of 7-11 mindset. Pre-shop layout - pre-emptive strike In order to create a go