90 days- Record the birth of franchised stores Nuggets mode (I).docVIP

 PAGE \* MERGEFORMAT 15 90 days: Record the birth of franchised stores Nuggets mode (I) There are three special features of product characteristics: high prices and high profits narrow the target population. Strong multi-functional nature of health care products, pharmaceuticals, medical equipment, special cosmetics. In terms of channel Distribution, advertising transmitted to the terminal take the goods, it is not feasible to rely on the traditional marketing model. ‘Large circulation and the mass’ of such products, is tantamount to anti-aircraft guns to fight mosquitoes, waste of resources. The use of targeted, effective and creative communication to attract customers to franchised stores, in-depth persuasion, contribute to the procurement are realistic and reasonable approach. So, how to attract consumers (advertising to circumvent the approval, cleverly playing ‘edge ball’), let them into the franchise stores, at the same time so that they willingly pocket, purse and go, become so corporate and advertising planners to worry about the trouble a big problem. ‘Prone to an Indian Emperor’ sterile black duo cream, a hair growth industry, the ‘rookie’, with medium-high market price (500 yuan / month, 1,200 yuan / one course), but in just 30 days, With a set of low-cost, profitable franchise stores quickly leveraging market, new men, germinal highly competitive industry, made commendable marketing success. Please read: The special features of low-cost, profitable products to 90 days: Record the birth of franchised stores Nuggets mode (I) 1, mode leveraging big market A good model is the yuan March 30, 2004 at 4:00 pm, Shanghai, Nanking East Road, ‘prone to India and Timor-an’ Education Development Center (franchises), the printer is being slowly hit a group of monthly statistics: First week: put ‘Morning News ‘1 / 4 version 1, the media cost of 32.4 thousand yuan, the cumulative number of 509 people into the store to buy the amount of 74.4 thousand yuan,