A advertisers magazine reporter asked.docVIP

 PAGE \* MERGEFORMAT 6 A advertisers magazine reporter asked Part I: Press Conference To interview organizations: Xu Yunfeng Brand Lab To be interviewed by: Xu Yunfeng Interview Topics: China Unicom, “wonderful in Kosovo,” the value of advertising communication Interview outline: (Wonderful video address in the fertile advertising: /v_show/id_XOTk3MjA5OTY=.html 1, China Unicom in this advertising slogan “wonderful in the ‘fertile’” This kind of advertisement, this slogan is easy to remember, communication is better? 2, China Unicom will be the 3G brand “fertile” and the wonderful word linked to the clarity of its 3G brand “fertile” brand connotation, so that the original “fertile” fuzzy brand image becomes clear? 3, the ad’s overall style is young and dynamic, whether the consumer groups for young people? Why focusing on young consumers Unicom launched 3G this ad? It is to the same distinction between mobile and telecommunications? 4, the ads are in the form of mobile video component, whether it is to highlight the function of 3G video calls? For 3G video calling is a landmark feature. 5, Ads in the life of the screen are some scenes, deep breath of life, whether it is China Unicom 3G in order to emphasize the meaning of life, and then emphasized a “fertile” life more exciting? 6, this ad is a clear demand to see the point that China Unicom 3G brand “fertile” advantage? It will make the consumers feel after reading the foggy and incomprehensible? 7, lyrics, although the dynamic, to highlight the “young and dynamic” feature, but the lyrics ambiguous, whether caused by lack of advertising campaign? Part II: Xu Yunfeng A I think a more systematic interpretation of Unicom “fertile” brand, so there is no reply to the question. A brand’s success, are based on the following points: 1, the product itself and related products: On Kosovo, the product is 3G network services, related product is represented by IPHONE custom communication t