A certain brand of refrigerator reference to the contents of the regional distributors conference.docVIP

 PAGE \* MERGEFORMAT 8 A certain brand of refrigerator reference to the contents of the regional distributors conference Dealers, distributors have a different past, and the Assembly, the small will be open too much, did not attract their serious nature, enthusiasm, engaging manufacturers tend to contribute money and not good. How to make these qualities is not high, three, four customers with a heart to participate? Talk more about those they care about, they need something, rather than a unilateral self-touted, show off, give them brainwashing. Dealers, distributors demand is an idea, an answer, a commitment to a protection. The meeting dealt mainly with three large pieces: one on the marketing positioning XX refrigerator, which is many customers want to know why the XX refrigerator prices higher than many brands of refrigerators; second refrigerator channel management issues, this is Agent , dealers sensitive topics; three refrigerators marketing support on the issue, which is a dealer special concern substantive issues. 1, on the XX refrigerator marketing positioning In the XX female under the influence of brand culture, XX refrigerator location also in a high-end market in order to promote science and technology, fashion marketing ideas, generous, large inputs of marketing ideas, to lead today’s consumption concept (which is why the seemingly high price, XX refrigerator The original intention). Today’s refrigerator market, with the accelerated pace of urban life, the pursuit of simple, romantic and modern style refrigerator is no doubt followed the favorite. Pursuit of individuality, the pursuit of difference, and strive to functional diversification, technology, will soon become the mainstream market, the concept of refrigerator, XX refrigerator location is always the fashion science and technology as the foundation is committed to the perfect combination of internal and external. Currently XX refrigerator successfully used the following two points: